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- REACT Surveys
selects ASI solution to automate mystery shopping operations
- April 04
REACT Surveys, specialists in “Mystery Shopping” market research services to the retail sector, has selected ASI as its key partner to deliver a fully automated service to React’s client base. Utilising ASI’s multi-channel communication framework (Collaborator), REACT will differentiate against competitors by greatly increasing the efficiency of it’s field operations, collating results much more quickly than it’s rivals, and by offering clients customised, graphical reporting via multiple channels, including web portals.
Founded in 1994, REACT Surveys' has grown to become one of the leading agencies in the UK, Europe and Africa. This growth has led to an increase in volumes to thousands of transactions each day. In this environment, efficient automation is critically important. This factor, allied to REACT’s objective of differentiating it’s service by quicker and more sophisticated reporting, led to the selection of ASI and Collaborator for this business critical project.
