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- CCH Fee
Protection selects ASI's channel marketing managed service to increase
take up of TaxSure insurance
- August 05
ASI is working with CCH Fee Protection, a division of Wolters Kluwer, to introduce a managed service to support CCH’s accounting firm partners in promoting take up of its market leading fee protection insurance product, TaxSure. The managed service will allow accountants to promote TaxSure and other services using closed loop electronic marketing. ASI is working with Marketing Consultancy partner Pen to Paper Limited to produce rich marketing content to support this initiative. An initial trial with 20 accounting firms will run from September through December 2005.
