• Centrica Telecommunications engages ASI to conduct electronic customer satisfaction survey
    - May 05

    ASI has completed a major customer survey for Just-Dial, a subsidiary of Centrica Telecommunications (OneTel). ASI’s Managed Services division has utilised sophisticated web technology to deploy and manage a powerfully branded and graphically rich interactive customer survey. Just-Dial wanted to quantify the level of service that was being provided to their existing customers, whilst understanding the products and services their customers would be interested in purchasing in the future. ASI’s innovative interaction and survey design resulted in a higher than expected response rate of 25%. In-depth reports and statistical measurements were provided to Just-Dial in pre-defined graphical formats.

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